Shanghai Volkswagen Auto Parts Why price on the vehicle price in disguise?

Shanghai Volkswagen Automotive Co., Ltd. from October 1 of their production Passat and accessories prices of more than 100 kinds of the Baltic two series of models to adjust, the largest price cut of 80%, with an average price cut of up to 25 %. Shanghai Volkswagen said the accessories price adjustment is the feedback has been to support the loyal users of the Shanghai Volkswagen. However, industry believes that Shanghai Volkswagen move is nothing more than disguised price cuts Passat and Polo, two series of models. Feedback to the user, or a disguised price cuts? Accessories there is room for price cuts? After 20 years of development according to the statement of Shanghai Volkswagen, Shanghai Volkswagen in the country with the largest market holdings accessories mass has been formed and a huge sales and maintenance network, they were able to make the models accessories reduce the price. This reporter has learned that, BMW Scanner 2.0.1 in the Chinese market, Shanghai Volkswagen Santana ownership is indeed great, but the ownership of more than 40 million Passat and Polo, 100 000 population can not say that. Accessories of a model does increase the price gradually reduce with the production and sales of the model, but only by a little, put the Passat, Shanghai Volkswagen and the Baltic part of the original parts of common parts (such as lights, horn, three filters, oil, etc. ) and often involves the parts of the insurance costs (such as four two cover frequent parts of the site of the collision bump) the average price cut of 25 percent, but also difficult to convince people. Accessories, in turn, lower prices for consumers of course is good, but consumers will sigh, original accessories price can be reduced so much of the profits of aftermarket parts in the end how high? Aftermarket accessories profit in the end how high the numbers are hard to get. According to an industry analysis, some auto parts manufacturers procurement into the aftermarket parts and sold to consumers in the hands, at least two to three times higher than the original. Parts profit is an important part of the profits of the manufacturers, BMW Multi Tool accounting for 70% of the vehicle profits, OEMs and special stores rely on this stalls out most of the costs. Buying a car is the active consumption of consumers in the aftermarket, the consumer is passive spending, Toyota accessories prices has caused a consumer uproar. Now, aftermarket degree of concern in the Chinese consumers is not high, the ups and downs of spare parts Flexible leverage of the corporate regulation of profits, sales. Market share in the decrease? Volkswagen and Shanghai Volkswagen's market share to competitors eroded. In 2003, Shanghai GM sales of 20.1188 million, an increase of 81.6%. Shanghai Volkswagen sales reached 39.6006 million, an increase of only 32%. This trend is more obvious. January to May, Shanghai GM sold a total of about 120,600, an increase of 99.2 percent market share rose to 11.7% for two consecutive months exceed the FAW - Volkswagen has become the second child of the domestic car scene. In June, Shanghai GM, more than Shanghai Volkswagen, leapt to the top of the car sales charts for the first time. Although the public still sit tight in.
the family car industry's top spot, but its market share actually was a declining trend. In 2002, the mass in the Chinese market share of about 36%; 2003, the public only 32%. The public is facing fierce competition from GM, Ford, Toyota, Honda and other multinational companies. VW said will never compete on price, but the general trend of drop in China's auto market, long ago, the public also have to comply with the descending flow. Some have said that Shanghai Volkswagen's substantial adjustments in the spare parts prices, meaning the domestic car market in the future. This is to make people feel that the manufacturers seize the emphasis on the potential rational consumers of aftermarket parts prices is the key. Vehicle price is increasingly close to the consumer psychological level, accessories, price has become an important basis for consumers to choose cars, has also become an important bargaining chip manufacturers dominate the market. The China the consumer Chibidaigou, accelerate manufacturers to reduce Car Key Master aftermarket parts profits, accelerate the maturity of China's auto market. Of course, the Passat and Polo, two series of models, accessories price models in the same grade is also higher. Share suppliers? To industry analysts, Shanghai Volkswagen car accessories have been able to cut prices, because the German public has always wanted to integrate the north and south public supply system. Roland Berger Shanghai Xu Jian, general manager, told reporters revealed that the FAW - Volkswagen and Shanghai Volkswagen has 30% of suppliers in a shared, this proportion is rising, and the greater the proportion of new models. If the mass is accelerated, the pace of integration of the supply system will reduce the number of existing parts enterprises to expand the scale of procurement will be preserved suppliers, aftermarket parts prices will inevitably lead to lower synchronization. Analysis of the industry, the Passat and Polo, two series of models, accessories is not because of the emergence grab the city, "plant parts". As we all know, 20 Over the years the public in China to earn large profits, but it never stopped the hard crackdown deputy plant parts "or" fake "lost profits in the aftermarket. The so-called deputy factory "fake parts Zhejiang parts manufacturers did not make the vehicle OEM supply system, and specialized accessories used for maintenance of the market, this aftermarket repair parts is seriously interfered with public monopolize the maintenance market, but also because of its low price, reliable quality and Santana models huge consumer market. Reporters learned from the Shanghai Volkswagen, Passat and Polo, two series of models, the localization rate of 60%. On the one hand shows that the two model parts can be produced in the country, on the one hand, means that many can not enter its OEM supplier system, but can also produce higher quality, lower prices for parts manufacturers may spread Aftermarket. Even people in the industry, even though imports of parts and accessories at a lower price to enter this market. This will be the existing 4S, special repair system impact, manufacturers were forced to cut prices. (Wang SuperPro 501S Wenzhao) (Editor: Zhao Guangxi)